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Are You the Willy Wonka of Michigan's Ice Cream World?

by Lisa Diggs

How does a free year’s supply of Hudsonville ice cream sound to you?

 
The company has a long history of using local ingredients and creating Michigan-inspired flavors like Grand Traverse Bay Cherry Fudge®, Mackinac Island Fudge, Michigan Deer Traxx®, and Lake Affection.  Now for the second straight year they are inviting all of us to help them conjure up the next Official Ice Cream Flavor of Pure Michigan.
 
The grand prize for the winning ice cream flavor includes a two night stay at the legendary Grand Hotel on Mackinac Island, a year’s supply of Hudsonville ice cream, and Pure Michigan merchandise.
 
The contest, run in conjunction with the Michigan Economic Development Corporation (MEDC), is designed to help promote the bounty of food and agricultural products available to Michigan visitors and residents alike. 
 
Last year more than 3,000 flavor suggestions were submitted to determine the official Pure Michigan ice cream flavor of Michigan State Parks. Ideas ranged from Tahquamenon Falls Root Beer Sundae to Hex Hatch Jubliee, but it was Pure Michigan Caramel Apple that took the top prize. The flavor went on to become the second most popular limited edition flavor in the Hudsonville lineup last year. It sold more than double the quantity expected, so why not run another contest?
 
“We had so much fun asking fans to create the taste of Michigan last summer, we knew we had to do it again,” said Caryn Beatty of Holland, Michigan-based Hudsonville Ice Cream. “We know the passion that exists for Michigan and that generates great, creative ideas.”
 
The Pure Michigan ice cream contest entry period runs through May 22, 2013.  Appropriately enough, the winning flavor, which will be selected by the team at Hudsonville Ice Cream, will be announced on the first day of summer.  After the June 21 announcement, the flavor will go into production with a planned fall and winter distribution to stores.
 

Fire up your taste buds and put on your thinking caps. Submit entries on Hudsonville Ice Cream’s website at www.hudsonvilleicecream.com/puremichigan.  Good luck!  


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