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Motor City Bait Wins Entrepreneur Contest

by Lisa Diggs

We’re delighted to announce that Gordon Cepnick, owner of Motor City Bait  in West Bloomfield is the Grand Prize winner of our 2015 Up & Coming Entrepreneur Contest. The competition is designed to promote awareness of new products being made in Michigan and to give one business owner a chance to win marketing exposure worth more than $1,000.

Cepnick’s company, Motor City Bait, came out on top due primarily to the production of a motion-detected, solar-charged, LED deer feeder. The feeder allows the user to fill a tube with 25 lbs. of corn to attract game animals to the area. When the animals approach the feeder at night the LED lights are activated, allowing the property owners to watch the deer feeding.
“I was born and raised in the Detroit area and have always been drawn to the Michigan outdoors. Motor City Bait represents my roots in the city and my love for exploring local wildlife habitats,” said owner Gordon Cepnick. “This company has given me the opportunity to share my passion for Michigan's wildlife and my desire to promote the importance of Michigan-made,” he added.
As the Grand Prize winner of the Up & Coming Entrepreneur Contest, Motor City Bait will receive marketing support, including:
  • 10x10 exhibit space at Buy Michigan Now Festival July 31-August 2
  • Free Premiere membership at for one year
  • Public relations support throughout the festival
  • Inclusion as a Featured Business on
  • Announcement in monthly newsletter
  • Social media exposure
  • Links to its website to enhance Search Engine Optimization (SEO)

In addition to the Grand Prize winner, two other Michigan companies were recognized as Finalists in the contest.  They are Mike's Golfing Hat/Coat Racks (Clinton Township, MI) and Great Lakes State, LLC (Royal Oak, MI).


Retired Vietnam War vet, turned entrepreneur, Mike Myhre, makes creative custom coat, hat, and tie racks using old golf clubs. Each unique rack is contructed from new and used steel, iron, or laminated wooden heads. The racks are handcrafted from solid Oak, Maple, Walnut, or Poplar, and can accommodate from one to eight club heads.

The other Finalist, Paul Marcial, owner of The Great Lakes State, LLC, designs and produces My Beer Bottle Opener, a magnetic, mounted bottle opener that promotes Michigan’s beer industry. It also features a handy magnetic cap remover that holds the bottle cap after opening.
When last year’s Up & Coming Entrepreneur Contest winner, Jonathan Ramer of Michigan Adirondack Chairs heard the contest was happening again, he commented “Winning the ‘up and coming entrepreneur of the year’ propelled my company forward. I had started my company about one month prior to winning this award, and because of the exposure associated with winning the contest I had no need to advertise during my startup time-frame.” He added, “The show itself proved to be an even bigger success as I sold out of my inventory during the festival weekend and continued to receive orders through the Christmas season from people who had attended the festival.”
Previous Grand Prize winners of the competition include Peter Purol of All American Torch, and Christine Stamper of Crunch Granola.


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