Novi, MI (February 25, 2010) – Novi-based Digital 10 Network (D10TV) has partnered with Buy Michigan Now to develop television programming to highlight Michigan-based companies in an effort to stimulate the local economy. Dan Glisky, CEO of Digital 10 Network, made the announcement.
“The partnership will consist of D10TV producing a new segment entitled, ‘Buy Michigan Now,’ which will run as part of our 30-minute programming loop airing throughout Michigan in over 100 Secretary of State locations,” said Glisky. “We are committed to helping Michigan rebound and this new program will provide a unique platform to spotlight great Michigan companies. There is a lot of under-reported good news out there, and we want to share those stories.”
The new segment, to be hosted by Detroit-based television personality, Lila Lazarus, will begin airing on April 1, 2010 across the state. Lazarus will take audiences inside the featured businesses and showcase their products, services, and history, as well as their commitment to Michigan and their local communities.
Buy Michigan Now campaign founder, Lisa Diggs, commented, “I was delighted when the team at D10TV approached me with this idea. Our campaign is all about educating Michigan residents on products and services that come from Michigan-based companies, and this gives us an amazing outlet to not only educate, but to entertain people while they wait.” Diggs continued, “The more we all know, the more likely we are to support local businesses. Together we can help transform our economy, one product, one purchase, one person at a time.”
About Digital 10 Network
) develops Custom Digital Media(TM) (CDM) networks and then provides advertisers the opportunity to connect with the audience. D10TV has partnered with the State of Michigan to narrowcast programs in Secretary of State locations and Welcome Centers throughout Michigan. This exclusive partnership has allowed D10TV the opportunity to bring dynamic and informative digital media messages to receptive consumers, while giving businesses two very distinctly exclusive governmental public venues to reach consumers outside the home.
About the Buy Michigan Now Campaign
Buy Michigan Now (www.BuyMichiganNow.com) is a grassroots effort that was initiated in November of 2007 to help educate people of all ages about the benefits of buying locally and to stimulate positive thinking and actions in support of Michigan. The website contains a directory of Michigan-based businesses, a downloadable Grocery Guide of Michigan brands, articles on growth and opportunity in Michigan, as well as several other features designed to positively impact the state.
Contact and Sponsorship Information
For more information about Digital 10 Network or to become a sponsor featured in the new Buy Michigan Now program please contact Matt Vargo at 248-488-5570 or via email at firstname.lastname@example.org