Date: November 14, 2012
Livonia, MI (November 14, 2012) – Billions of dollars are spent during the holiday season each year, and Buy Michigan Now, a campaign designed to promote and restore Michigan’s economy, is urging residents to think carefully about how and where they do their holiday shopping. The initiative has released its 2012 Holiday Gift Guide, which is downloadable from the homepage at www.BuyMichiganNow.com.
The guide features more than one hundred unique gift ideas from a wide variety of companies around the state of Michigan. Links to each company’s website are also provided so that users can learn more about entire product lines, nearby retailers, and the companies themselves.
According to campaign founder, Lisa Diggs, “We make specific gift suggestions in the guide each year to keep it fresh and fun. My hope is that people viewing the guide will also discover companies and product lines they never knew about, and that it will prompt local shopping throughout the holiday season and beyond.”
This is the sixth edition of the Buy Michigan Now Holiday Gift Guide. The first one was released the day before Thanksgiving in 2007, and launched the entire campaign.
Diggs says, “One of the most significant ways people in Michigan can help restore the state’s economic stability is to pay attention to where our dollars are going. We have more power to create positive change than we sometimes believe we do. Thinking about what we buy and where we shop presents one of the biggest opportunities to put our neighbors back to work. We do more shopping during the holiday season than at any other time, so this is arguably the best time to make conscientious buying decisions.”
The Holiday Gift Guide is a complement to the site’s popular Grocery Guide, which focuses on foods and beverages produced in Michigan and the Michigan Blue Pages online directory, which includes more than 3400 Michigan-based businesses. Both tools are designed for consumers eager to keep more of their dollars inside the state.
The campaign suggests these 5 tips to help rejuvenate Michigan while shopping this season: