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Date: November 14, 2012

Livonia, MI (November 14, 2012) – Billions of dollars are spent during the holiday season each year, and Buy Michigan Now, a campaign designed to promote and restore Michigan’s economy, is urging residents to think carefully about how and where they do their holiday shopping.  The initiative has released its 2012 Holiday Gift Guide, which is downloadable from the homepage at 

The guide features more than one hundred unique gift ideas from a wide variety of companies around the state of Michigan. Links to each company’s website are also provided so that users can learn more about entire product lines, nearby retailers, and the companies themselves.

According to campaign founder, Lisa Diggs, “We make specific gift suggestions in the guide each year to keep it fresh and fun. My hope is that people viewing the guide will also discover companies and product lines they never knew about, and that it will prompt local shopping throughout the holiday season and beyond.”

This is the sixth edition of the Buy Michigan Now Holiday Gift Guide. The first one was released the day before Thanksgiving in 2007, and launched the entire campaign.

Diggs says, “One of the most significant ways people in Michigan can help restore the state’s economic stability is to pay attention to where our dollars are going. We have more power to create positive change than we sometimes believe we do. Thinking about what we buy and where we shop presents one of the biggest opportunities to put our neighbors back to work. We do more shopping during the holiday season than at any other time, so this is arguably the best time to make conscientious buying decisions.”

The Holiday Gift Guide is a complement to the site’s popular Grocery Guide, which focuses on foods and beverages produced in Michigan and the Michigan Blue Pages online directory, which includes more than 3400 Michigan-based businesses. Both tools are designed for consumers eager to keep more of their dollars inside the state.

The campaign suggests these 5 tips to help rejuvenate Michigan while shopping this season:

  • Download the 2012 Holiday Gift Guide: You can find new ideas and discover companies you may not have known about, and even keep it local while shopping online.
  • Shop Downtowns and from Independent Retailers: Set a goal to do at least 50% of your purchasing from local stores, rather than malls. That helps keep our communities vibrant, and you are likely to find more local products.
  • Buy Michigan Foods/Beverages as Gifts: They are easy to find, come in wide varieties, and are a very practical gift during these difficult times.
  • Go to Brick and Mortar Stores: Shopping in actual stores helps preserve the job of one of your Michigan neighbors.
  • Shop Michigan Online: If convenience merits shopping online, consider Michigan-based chains like Meijer, ABC Warehouse, Dunham’s Sports, ACO Hardware, and Moosejaw Mountaineering. An increasing number of independent stores now have online shopping options as well.

Contact and Sponsorship Information
For the latest updates or sponsorship information, visit or contact Lisa Diggs at (248) 390.0974 or