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Date: March 18, 2014

(Livonia, March 18, 2014) – The Buy Michigan Now campaign is dedicated to helping businesses succeed in Michigan, and creating awareness of products made here.  For the third consecutive year, in conjunction with the campaign’s festival, they are giving one new business-owner a chance to win free marketing exposure worth more than $1,000 via their Up & Coming Entrepreneur Contest

Last year’s winner was Peter Purol, a Military Veteran. His Sterling Heights-based company, All American Torch, created a new concept in outdoor lighting. The wick-holder and bracket he designed allows customers to turn ordinary bottles into tiki torches or table lanterns.  
“The Buy Michigan Now Festival really broadens the horizons for folks to look into Michigan-based companies, to buy our products locally, to expand our local economy, keep jobs, money, business here in the Michigan area, especially in the greater Detroit Metro area. It’s a big help to the local economy,” Purol said. “You can be sure that All American Torch will be back for a second year and we will support the effort in any way we can,” he continued. 
“Stories like Peter’s are what the Buy Michigan Now campaign and the festival are all about. There is so much entrepreneurial spirit and ingenuity in Michigan,” said Buy Michigan Now founder Lisa Diggs. “We just need to nurture the growth of these true job producers, which is what the festival and this contest are designed to do,” added Diggs.
Buy Michigan Now will select one Grand Prize winning business and two runners up. The Grand Prize Winner will receive:
  • 10x10 exhibit space at Buy Michigan Now Festival August 1-3
  • Press release announcing selection as Grand Prize winner
  • Story pitched to media outlets
  • Free Premiere membership at for one year
  • Included as a Featured Business on
  • Listed in Scheduled Exhibitors on festival website with website link
  • Featured in Buy Michigan Now monthly newsletter
  • Highlighted on Buy Michigan Now Facebook page
  • Announced as winner in ten separate Tweets leading up to festival 
The Runners Up in the Up & Coming Entrepreneur Contest will receive:
  • Free Premiere membership at  for one year
  • Featured on Buy Michigan Now Facebook page
  • Announced as a Runner Up on Twitter
  • Named in press release announcing contest results
  • Option to purchase 10x10 festival exhibit space for only $200 (Reg. $300) 

Eligibility guidelines for businesses who wish to enter the Buy Michigan Now Up & Coming Entrepreneur Contest include the following requirements:

  • Must be a Michigan-based business that meets one of the following criteria: operates entirely in the state of Michigan or headquartered in Michigan with additional operations outside the state.
  • Has been in business for no more than two years
  • Intends to sell, sample, and/or demonstrate a product or products that are made in Michigan at the Buy Michigan Now Festival in Northville, August 1-3, 2014.
  • Business has not previously participated as an exhibitor at a Buy Michigan Now Festival

Submission guidelines for the contest are:

Businesses must send an email with “Up and Coming” in the subject line to between March 18-April 7, 2014.  Submissions MUST include ALL of the following elements to be considered:

  • Submitter’s name, title, and phone number
  • Company name and city
  • Date company began
  • Website (if applicable)
  • Description of product (must be made in Michigan)
  • Picture(s) of product (submission limit of no more than 3 pictures)
  • Explanation in 200 words or less of what makes the company/product unique and why the entrepreneur deserves this opportunity

By entering this contest submitters agree to allow Buy Michigan Now to post any pictures and content submitted on social media or other websites, and to include content in press releases.  Submitters further agree to answer questions and provide additional information if requested.  Most importantly, submitters agree to exhibit at the Buy Michigan Now Festival in downtown Northville August 1-3, 2014, in compliance with the festival's Exhibitor Rules and Regulations, which can be found on the Exhibitor page of  All decisions of the Buy Michigan Now selection committee are final.  

The 6th Annual Buy Michigan Now Festival takes place August 1-3 in downtown Northville. For information on exhibitor or sponsorship opportunities, contact Buy Michigan Now 248-390-0974 or Fest@BuyMichiganNow.comA full list of events for the weekend of will be announced at a later date.  For the most up-to-date information visit
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About Buy Michigan Now: Launched in 2007 by Lisa Diggs, Buy Michigan Now is a statewide initiative to inform, educate and encourage organizations and consumers, to refuel Michigan’s economy by purchasing products and services made in Michigan and from Michigan-based companies.