Buy Michigan Now
Supporting Michigan Businesses
Buy Michigan Now Social Media

Grocery Guide

Michigan Blue Pages


Date: November 24, 2008

Livonia, MI (November 24, 2008) – Buy Michigan Now, a campaign designed to promote and restore Michigan’s economy, is helping families celebrate Thanksgiving, while supporting their local economy., recently added a downloadable Michigan Grocery Guide. 

The Grocery Guide features brands of foods and beverages produced by Michigan-based companies. According to campaign founder, Lisa Diggs, “Our research indicates that if every Michigan household shifted just $10 of their weekly grocery purchases to Michigan companies, we could add $36 million a week to the state’s economy! Thinking Michigan first is one simple way that all of us can contribute to a more vibrant Michigan.” 
The Grocery Guide is a supplement to the site’s most popular feature, the Michigan Blue Pages, an online directory of Michigan-based businesses. Diggs said, “We added the Grocery Guide in response to moms who told us that they want to buy more from Michigan companies, but often they are in the market with their kids, and reading labels just isn’t practical. They asked for a tool they could take with them, and we’ve provided it.”
Both directories will be updated regularly. Businesses wishing to be included are asked to visit and create a listing in the Michigan Blue Pages. Those that produce foods or beverages will then be considered for addition to the Grocery Guide as well. One Basic listing is available for FREE to every Michigan-based business.   Companies wanting to maximize their marketing impact, and help support the message of the campaign, may opt for a Standard, Enhanced, or Premiere listing package ranging from $100-300 per year.    
All businesses must meet one of the following three Michigan Identification Criteria (MICs) in order to be listed:
  • Operates entirely in Michigan
  • Headquartered in Michigan with additional operations outside the state
  • Michigan-owned franchise or affiliate – some fees or revenue paid outside the state.
Other Buy Michigan Now Features
The website also includes Mich to Mich Opportunities where businesses can list their desire to find a qualified Michigan-based vendor, subcontractor, or partner to meet their needs. That is coupled with Mich to Mich Connections, which allows them to celebrate the new local alliances formed. The Fundraising Opportunities tool is designed to give Michigan businesses a forum to introduce community groups to available fundraising programs. Nonprofit Needs gives charitable organizations the opportunity to identify specific equipment & services they need so that individuals and/or businesses can help fulfill those needs. The site is also a source of good news happening throughout the state and even features Celebrity Shout Outs from famous folks with Michigan roots.
The Campaign
Buy Michigan Now is a grassroots effort that was initiated in November of 2007 to help educate people of all ages about the benefits of buying locally and to stimulate positive thinking and actions in support of Michigan.
The Pledge
Buy Michigan Now also includes a Pledge to support Michigan-based organizations. Visitors to the site are encouraged to read the Pledge, and if they agree, add their name, city, and state, as a growing demonstration of support for Michigan businesses.
The Founder
Lisa Diggs is also founder of The Catalyst Company, a Livonia-based performance consulting agency established in 2001, and is an alumnus of Michigan State University as well as the University of Michigan-Dearborn. She is an accomplished speaker, writer, and nearly lifelong resident of Michigan, who feels a deep sense of responsibility to promote, protect, and develop the state for future generations.
Contact and Sponsorship Information
For the latest updates on the Buy Michigan Now campaign or sponsorship information, please visit or contact Lisa Diggs at (248) 390.0974 or