We're thrilled to say that Governor Whitmer has continued a tradition we started with the help of Governor Granholm over a decade ago, of issuing a proclamation to officially designate seven consecutive summer days each year as Buy Michigan Week (July 28-Aug 4). Now around here we like every day to be about buying local throughout our state so you may wonder what the point of focusing on one week each year is. To shed some light, here’s a quick look back at the history.
When we started this campaign in 2007, even people in the automotive capitol of the world had stopped caring where the car they were driving was assembled. Online shopping was just taking off. People frequently told me that it was a global economy now so there was no point in caring about buying local. Then conditions got even more dire, favorite businesses closed, unemployment skyrocketed, people lost their homes, and the auto industry tinkered on the precipice of collapse. Suddenly my friends and neighbors started to agree that maybe it did matter. By selecting just one week, we knew we could capture people’s attention, including the media, and send a strong message that purchasing decisions do make a difference…that EACH OF US can make a difference.
A decade later, businesses all over the state are proudly touting that they are Michigan-based. Local products are frequently labeled as such. Consumers are paying more attention to where their dollars are going, and the economy is much more robust. That last piece is exactly why we still need Buy Michigan Week. Whenever anything improves, complacency becomes an easy trap. For example, communities gather together and rally behind a local retail store and save it, only to forget about them months later and return to online shopping. So, once a year, in bad times and in better times, we are calling upon you to stand up, take notice, make a little extra effort, and inspire those around you to join in. Old habits really are hard to break. The small businesses of our state, who overwhelmingly provide the majority of our jobs, need us to remember to put them first when making buying decisions whenever we can.
Here are just 10 ways you can take part in Buy Michigan Week July 28-August 4, and have fun doing it.
Don’t be complacent, take on an active role. Together, we will continue to revitalize Michigan’s economy…one product, one purchase, one person at a time.
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