About Lisa Diggs

Lisa Diggs is a writer, speaker, entrepreneur, business consultant, avid traveler, and founder of The Catalyst Company, LLC, Michigan Positivity Project, and Buy Michigan Now.

DNR seeks merchandising partners

The Michigan Department of Natural Resources (DNR) is looking for some new partners to help support state parks, trails, and waterways through sales of branded and co-merchandised products made within the state. The idea was piloted earlier last year through a collaboration with Chateau Grand Traverse. The Northern Michigan winery introduced the "The Wines of the Great

DNR seeks merchandising partners2020-03-04T14:16:38-05:00

How to win the money to open a Michigan business

Some people dream of coming up with the “Big” idea in order to open a business. Others want to be their own boss so badly that entrepreneurship is about starting “Any” viable business. The approaches may be different, but inevitably they will have one thing in common—where does the seed money come from? Fortunately, compared to a

How to win the money to open a Michigan business2020-03-04T14:03:42-05:00

12 Michigan wineries partner under one roof

Traveling from vineyard to vineyard tasting fruit of the vine along one of Michigan’s wine trails has become one of the most popular things to do in our beautiful state. Each winery offers its own unique style, but it can be very time-consuming going from place to place, not to mention often involves travel. Well what if

12 Michigan wineries partner under one roof2020-03-04T14:04:07-05:00

Gift ideas for Dad’s Day

Father’s Day is coming up on Sunday June 19th, and, according to the National Retail Federation, spending is expected to reach $12.7 billion. We want to make sure Michigan gets as big a piece of that money pie as possible. Here are a few ideas to get your creative juices flowing, and help you keep your Dad’s Day

Gift ideas for Dad’s Day2020-03-04T14:04:23-05:00

It’s been a very good decade for Michigan wine

Gubernatorial proclamations have made it an annual tradition for April to be celebrated as Michigan Wine Month. The designation kick-starts a season that attracts more than 2 million visitors. It’s also a good time to take a closer look at the economic impact of Michigan’s expanding wine industry, and toast the coming season. The number of wineries

It’s been a very good decade for Michigan wine2020-03-04T14:05:39-05:00

A dozen ways to celebrate the holiday season in Michigan

The holiday season is in full swing, bringing with it some delightful events to warm up your December. Nov 20 Silver Bells in the City – Lansing Kick off your holiday season in our capitol city. The entire town will glow with thousands of lights for the Silver Bells in the City celebration, bringing together family and

A dozen ways to celebrate the holiday season in Michigan2020-03-04T14:06:45-05:00

New effort will boost Michigan’s theatrical community

Every once in a while an experience comes along that changes the course of your life, and sometimes even introduces you to people who want to take a similar journey. Such is the case with two Michigan girls who met at Rising Stars, a theatrical program in their hometown of Bloomfield Hills. Both went on to pursue

New effort will boost Michigan’s theatrical community2022-09-08T14:08:46-04:00

Stars help Detroit youth experience outdoor adventures

When you grow up in a city, it’s easy to become somewhat immune to the charms of the surrounding landscape. Skyline structures have often replaced towering trees. Parks are limited to small spaces between city blocks. Transportation to nearby wilderness is inaccessible or too expensive to be a viable option. Kids growing up in Detroit rarely have

Stars help Detroit youth experience outdoor adventures2020-03-04T14:07:24-05:00

Let’s spread more Michigan Positivity

Since the inception of the Buy Michigan Now campaign back in 2007, there have been a few ongoing observations that have gnawed at me, and I suspect many of you are aware of them too. First is the way our state, and especially its cities, are portrayed in local, national, and global news. Most of the time

Let’s spread more Michigan Positivity2020-03-04T14:08:54-05:00

Hudsonville Ice Cream brings simplicity back

For those of us who partake, ice cream is truly one of life’s simple pleasures. In recent years, while the flavors have grown increasingly varied, many of the formulas have grown complex. Questions have arisen about ingredients, and in particular many people have grown concerned over the presence of rBST, a growth hormone commonly found in several

Hudsonville Ice Cream brings simplicity back2020-03-04T14:09:08-05:00

Michigan company aims to give the American dream a boost

There are few things in life more exciting than buying your own home, planning your wedding, driving your fancy new car, or traveling to an exotic locale that you’ve always wanted to visit. There are also few things that wreak more havoc on one’s budget than paying for big dreams like those. Fortunately one Michigan company has

Michigan company aims to give the American dream a boost2020-03-04T14:09:27-05:00

Michigan distilleries win 16 national awards

Five Michigan distilleries were honored with 16 individual awards last week at the 2nd Annual American Spirits Competition, presented by the American Craft Spirits Association (ACSA)—a not- for-profit trade association dedicated to protecting and promoting American craft spirits. According to the Michigan Craft Distillers Association, New Holland Artisan Spirits received “Best of Class” in the Gin category for its Barrel Aged

Michigan distilleries win 16 national awards2020-03-04T14:09:45-05:00

Put your feet on the street in Detroit’s Eastern Market

Trained as a social worker by profession, Linda Yellin accidentally stumbled across her new direction as operator of a tour company in Detroit. A longtime supporter of the city, and passionate lover of food, Linda volunteered to be a tour guide during the celebrations surrounding Detroit’s 300th birthday. She led groups through historic Eastern Market, and absolutely

Put your feet on the street in Detroit’s Eastern Market2020-03-04T14:10:01-05:00

Livonia company aims to blow away the flu

This has been a particularly brutal cold and flu season, but hope is on the horizon. There is one relatively new Michigan-made product that can really help us protect ourselves from the spread of germs and disease. It’s the Extreme Air CPC from Livonia-based American Dryer. The Extreme Air CPC is an automated hand dryer like you

Livonia company aims to blow away the flu2020-03-04T14:10:19-05:00

Michigan-made film battles Captain America

Making movies in Michigan is nothing new, but this weekend a film opens that has the potential to positively impact both the local economy and image of the state in a unique and ongoing manner. Jinn is the brainchild of writer/director Ajmal Zaheer Ahmad, and it was filmed in Michigan without financial support from a distributor or

Michigan-made film battles Captain America2022-09-06T16:27:21-04:00
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