2021 Buy Michigan Now Festival 

Downtown Northville, Michigan

Friday August 6 – Sunday August 8, 2021

Festival Hours 

Friday, August 6th 4pm-8pm (MI Beverage Garden open 5pm-10pm)
Saturday, August 7th 10am-8pm (MI Beverage Garden open 12pm-10pm)
Sunday, August 8th 10am-5pm (MI Beverage Garden open 12pm-5pm)

Entertainment in Town Square will extend beyond the festival hours in conjunction with the Michigan Beverage Garden. Faygo soft drinks and Michigan-made beer and wine will be available for purchase in Town Square. Proceeds benefit Living and Learning Enrichment Center.


Admission and parking are free. Main, Center, and Wing streets are closed in the middle of downtown to make it easy to shop and dine, while enjoying live entertainment from some of Michigan’s finest performers.


While the 2020 Buy Michigan Now Festival was unfortunately cancelled due to safety concerns associated with COVID-19, we are deeply appreciative of the sponsors who continued to support our efforts to grow a stronger Michigan economy. For information on becoming a sponsor of the Buy Michigan Now campaign, or the 2021 festival, please contact Lisa Diggs via Lisa@BuyMichiganNow.com or 248-390-0974.

Live Entertainment

Visit Town Square, across from the big clock on Main Street, for live performances by talented, local artists. Book signings and surprises will also pop up in other locations during the weekend.

Beverage Garden

Relax in the Michigan Beverage Garden in Town Square enjoying cool refreshments and hot music. Guests 21 and over may purchase Michigan-made beer and wine to support a local charity.

Kids Zone

The Kids Zone which will delight children of all ages with face-painting, caricatures, arts and crafts, giant checkers and Jenga games, inflatable sports challenges, and more.


Vendors for this festival are selected based on its mission of creating jobs, supporting entrepreneurs, and helping Michigan businesses grow, remains. Unlike many other street fairs and festivals, all of the businesses exhibiting at the Buy Michigan Now Festival must meet one of the following criteria in order to participate:

  • Operates entirely in Michigan
  • Headquartered in Michigan with additional operations outside the state
  • Michigan-owned franchise or affiliate: some fees or revenue paid out of state
  • Artist, author, or musician that resides in Michigan

In addition to seeking only Michigan-based businesses, priority consideration is given to companies physically producing unique merchandise within the state, which is why it’s a great place to discover new tastes and products coming out of Michigan.  The application process for the 2021 festival is currently being updated. We expect to begin retaking applications by mid-January, 2021.


Food is one of the major highlights of this event. Whether you’re looking to fill your pantry or just your stomach, tasty delights await from vendor booths and Northville eateries.


This festival is made possible through a variety of sponsors and partners. Contact Lisa@BuyMichiganNow.com to learn how your Michigan-based organization can get involved.


Check our Frequently Asked Questions section for information regarding GPS coordinates, parking, the campaign, and answers to other common queries.

Become a Volunteer

 We couldn’t pull off this vibrant community event without the support of dozens of volunteers. Be an ambassador for your state and join in on the fun. We need people to help vendors check-in and get set; greet guests and answer questions; play with children in the Kids Zone, sell tickets and serve thirst-quenchers in our Michigan Beverage Garden, and more. Small groups are welcome. Students 16 and over may gain community service credits as well as gaining valuable experience.

About Northville, MI

The City of Northville alone is worth a visit, retaining a small-town atmosphere with stately Victorian-era architecture, and a contemporary, yet historic downtown. Old-fashioned street lamps and benches line the streets, which boast plenty of specialty shops, galleries, theaters, and restaurants. Most of the businesses are locally-owned, making it an ideal backdrop for a fest of this nature.

The Buy Michigan Now Festival highlights one of the city’s most popular traditions, the Summer Friday Night Concerts. During the summer, Town Square is the place to be every Friday night as the sounds of a popular area band fill the air.

Legend has it that arrivals of fairies from around the world have been noted in the downtown area of Northville. Evidence of their presence can be seen with tiny doorways hidden on the inside and outside of stores on Main, Center, and other mid-town streets. Fairy businesses have been established and as more appear, it is obvious the colony of little beings is growing. Children are encouraged to look closely at each store to see if they can discover its mysterious little fairy door.

Located on the western fringe of the Detroit Metro area, Northville is about 30 minutes from downtown Detroit and 25 minutes from downtown Ann Arbor. The major thoroughfares of I-275 and M-14 are nearby, making access easy.

For questions or additional information contact:

Buy Michigan Now
P.O. Box 511135
Livonia, Michigan 48151
Email: Fest@BuyMichiganNow.com