Minor League Baseball fans may need to change these familiar lyrics, “Take me out to the ball game, take me out to the park, buy me some peanuts and cracker jack, I don’t care if I never get back,” to include Uncle Ray’s chips. The league announced yesterday that it has renewed its partnership with Detroit-based Uncle Ray’s as the “Official Potato Chip of Minor League Baseball.” The deal is a multi-year extension of an existing relationship.
According to a news release from Minor League Baseball, the organization began teaming up with Uncle Ray’s before the start of the 2016 season on National Potato Chip Day. The partnership began with the addition of the league’s logo on more than 100 million Uncle Ray’s potato chip bags sold at retailers across the country. Since then, the relationship has expanded to include product sampling, retail activations and other opportunities for the chip-maker to connect with millions of baseball fans.
“The family-oriented business approach Minor League Baseball has adopted across the nation makes for the perfect partnership with Uncle Ray’s,” said Joe Dilly, General Manager for Uncle Ray’s in the release. “I’m very excited to see what opportunities the future holds for both organizations,” he continued.
Minor League Baseball is headquartered in St. Petersburg, Florida, and serves as the governing body for all professional baseball teams in the United States, Canada and the Dominican Republic that are affiliated with Major League Baseball clubs through their farm systems. This includes the Great Lakes Loons (Midland), Lansing Lugnuts, and West Michigan Whitecaps (Grand Rapids).
Uncle Ray’s potato chips are consumed in more than 70 MiLB ballparks to date.