Who would think the inspiration for a “buy local” campaign would come from a whole different hemisphere? Improbable as that may seem, it is exactly how Buy Michigan Now was born. The campaign’s founder, Lisa Diggs, is an entrepreneur whose consulting firm, The Catalyst Company, LLC, guides organizations toward improving performance, services, productivity, and profitability. Back in

Speaker, writer, and entrepreneur, Lisa Diggs, is founder of The Catalyst Company LLC, a performance consulting business that specializes in helping organizations become more productive and profitable.  The company examines the goals, strategies, communication, leadership, training, incentives, staffing, and procedures of its clients and identifies opportunities and tactics for improvement. Having traveled the US extensively serving clients