(Livonia, Mich, October 10, 2017) – In keeping with its mission of helping new businesses succeed across the state, the Buy Michigan Now campaign is proud to announce that entrepreneur, Jackson Riegler of Muskegon, has won the Grand Prize in the campaign’s 6th annual Up & Coming Entrepreneur Contest. Riegler’s company, Oshki, designs and sells apparel to create awareness of the importance of preserving the Great Lakes.
Inspired by news of proposed federal funding cuts related to the Great Lakes, Riegler decided to create an apparel company with designs promoting the lakes. He calls it “Oshki,” which according to Riegler, means “fresh” in the Native American Ojibwe language. The honor student and football player at Muskegon Catholic Central, also donates 5% of his proceeds to Alliance for the Great Lakes, a 501(c)(3) nonprofit that works to protect and preserve the lakes for future generations.
“It is an honor to be chosen! Any time you get recognition for the hard work you put in, it’s icing on the cake,” said Riegler. “Starting Oshki has been a life-changing experience and the people I have come into contact with have been overwhelmingly supportive.”
As the Grand Prize Winner rec, Riegler will receive:
- 8×10 vendor space in a prime location at the Buy Michigan Now Fall Fest in Jackson Oct 28-29, 2017.
- Public relations and marketing support
- Free Premiere membership at BuyMichiganNow.com for two years
- Included as a Featured Business on BuyMichiganNowFest.com
- Listed in Scheduled Vendors on the festival website with company’s website link
- Announced as winner in Buy Michigan Now and American 1 Credit Union’s monthly newsletters
- Highlighted on Buy Michigan Now social media
Riegler admits that, to date, the majority of his sales have come from his hometown of Muskegon, and that the next step is expanding his mission to other areas of the state. He hopes this exposure can help him to do just that.
As part of the Grand Prize, Oshki will join over seventy other Michigan-based companies selling products and services at the Buy Michigan Now Fall Fest presented by American 1 Credit Union. The event, now entering its third year, takes place at the Jackson County Fairgrounds on October 28-29. It is geared toward encouraging consumers to buy from local companies in order to revitalize the state’s economy. Guests will have the opportunity to sample a wide range of local foods, shop early for holiday gifts, visit a petting zoo, and enjoy other fall-themed family acitivities.
Special guest and Michigan artist, Ed Thayer, also known as Steampunk Eddie and winner of GSN’s reality TV show Steampunk’d, will be participating in the Fall Fest this year. Thayer will be on hand throughout the event to meet fans and show off his latest mysterious creation, the Great Steampunk Smash.
Limited vendor and sponsorship opportunities are still available for the Buy Michigan Now Fall Fest. For additional information visit www.buymichigannowfest.com/jackson or contact Buy Michigan Now 248-390-0974 or Fest@BuyMichiganNow.com.
Contact: Jeanne Micallef, IMJ Communications, 248-547-5576, Jeanne@imjcommunications.com