(Livonia, November 15, 2019) – Billions of dollars are spent during the holiday season each year, and Buy Michigan Now, a campaign designed to promote and restore Michigan’s economy, is urging residents to think carefully about how and where they do their holiday shopping. The initiative has released its 2019 Holiday Gift Guide, which is viewable from the homepage at www.BuyMichiganNow.com.
“Most of us spend more money between now and the end of the year, than at any other time,” said Buy Michigan Now founder, Lisa Diggs “so imagine the economic impact we can make in our state, if we keep more of those dollars close to home.”
This is the thirteenth edition of the gift guide. The first version was a simple pdf file that consisted of only 25 gift ideas, a modest list of Michigan-based retailers and restaurants, and a grocery list of local brands to serve over the holidays. Today, the website has a directory with thousands of Michigan-based businesses listed, a Grocery Guide, and its most comprehensive Holiday Gift Guide to date, with 160 ideas across twenty different categories.
Viewers of the gift guide will find a dropdown menu of categories with eight items listed in each. Clicking on an item will take the visitor to another company’s website where they can learn more and/or purchase the item. They may also find additional gift ideas from each of these companies.
“There are so many incredible products being made here in Michigan. We hope that people will choose to purchase some of the specific items we have highlighted, but our main goal is to encourage people to shop locally this season, both in regard to the products they purchase, and the companies from which they buy them,” said Diggs.
Buy Michigan Now is funded by Michigan-based organizations that become paying members and sponsors. Businesses interested in joining the campaign may do so online at www.buymichigannow.com.
Contact: Jeanne Micallef, IMJ Communications, 248-547-5576, Jeanne@imjcommunications.com