About Lisa Diggs

Lisa Diggs is a writer, speaker, entrepreneur, business consultant, avid traveler, and founder of The Catalyst Company, LLC, Michigan Positivity Project, and Buy Michigan Now.

Springtime fun in Frankenmuth

Once upon a time, Frankenmuth was a relatively ordinary little hamlet in Saginaw County that had been founded by German settlers. That is, until local businessman William “Tiny” Zehnder had an idea. He wanted to add atmosphere to what was then Fischer’s Hotel, by adding Bavarian Architecture. The idea took hold in the late 1950s, and before

Springtime fun in Frankenmuth2023-03-06T19:35:16-05:00

What to expect at the new Detroit Auto Show

There is no question, the automotive industry has really changed in recent decades. New vehicle releases used to only take place in the fall, but now they can happen virtually any time. Gas-powered vehicles are rapidly on the path to extinction to make room for electric vehicles. Advancements in technology have changed everything from how we get

What to expect at the new Detroit Auto Show2022-09-09T16:22:02-04:00

Floating Citadel joins Detroit cityscape

A striking new piece of art now adorns Detroit’s cityscape. It is the result of an extensive search that started when the convention building was called TCF Center, and ended after it became Huntington Place. The outdoor sculpture highlights the main circle drive near the entrance. Called Floating Citadel, it is the inspiration of local artist Scott

Floating Citadel joins Detroit cityscape2022-09-09T12:30:17-04:00

10 things you didn’t know you can do in Detroit

There are so many wonderful experiences to have in Detroit, especially in the summer. Most people who enjoy the city have at some point shopped Eastern Market, taken a stroll along the riverfront, watched a sunset from Belle Isle, taken in a Tiger game, and/or biked the Dequindre Cut. Those are all wonderful things to do. If

10 things you didn’t know you can do in Detroit2022-07-05T16:30:05-04:00

Hatch Detroit announces finalists

After 7 years in Chicago, attorney Nick Gorga, moved back to Detroit. He knew he wanted to help revitalize the city. Over a decade later, what started out as an idea captured on a cocktail napkin, is now a thriving economic development program called Hatch Detroit. The organization was founded in 2011 with the intention of giving

Hatch Detroit announces finalists2022-07-06T10:22:37-04:00

Taste the Local Difference publishes 2022 food guide

Since 2015, Taste the Local Difference has been publishing an annual food guide focused on the bounty available in our state. If you're curious about past editions, you can peruse digital versions here. Meanwhile, the Traverse City-based marketing and food consulting agency is prepping to release its 2022 edition. The 100-page magazine celebrates Michigan’s local food culture

Taste the Local Difference publishes 2022 food guide2022-05-31T23:45:10-04:00

Busch’s launches food drive for area children

According to Feeding America, 1,299,020 people in Michigan are facing hunger, and 305,190 of them are children. The need for children becomes even more drastic as the academic year comes to a close, and many meals provided through schools become unavailable. That is the driving force behind a food drive by Busch’s Fresh Food Market that is running from

Busch’s launches food drive for area children2022-05-01T09:31:26-04:00

8 great ways to celebrate Michigan Wine Month

May has been proclaimed Michigan Wine Month by Governor Gretchen Whitmer. According to the official proclamation, Michigan's wine and wine grape industry contributes $5.4 billion in economic impact. That includes a whopping $253 million in tourism spending. It also supports more than 47,000 jobs. That makes it an industry worth honoring, and let’s face it, there are

8 great ways to celebrate Michigan Wine Month2022-05-01T14:25:17-04:00

Add a taste of Michigan to your Easter basket

When I was a little girl, the Easter Bunny always seemed to have a partnership with Sanders, as was reflected in my basket. I was a Detroit kid, so naturally that made sense. Luckily, our favorite furry friend of spring seems to have an excellent relationship with several companies throughout the state. In case you’re looking to

Add a taste of Michigan to your Easter basket2022-04-08T00:23:33-04:00

16 Michigan communities receive park improvement grants

Governor Whitmer and the Michigan Department of Natural Resources (DNR) announced today that 16 communities were awarded a 2021 Recreation Passport grant. The Recreation Passport grant program started 11 years ago. It aims to boost visitation and funding for Michigan's state parks as well as local, community parks and trails. This year’s grants include a total investment

16 Michigan communities receive park improvement grants2022-03-02T07:54:31-05:00

Michigan’s best family-friendly Halloween destinations

A great animated film delights the kids, with plenty of other elements that parents can enjoy as well. These Halloween events are in that same vein. The scare level is low enough that your kids can sleep at night, but they, and you, will have plenty of fun at Michigan’s best family-friendly Halloween destinations. Hallowe’en at Greenfield

Michigan’s best family-friendly Halloween destinations2021-10-01T14:05:05-04:00

10 tips for enjoying a visit to Mexicantown

When travelers cross the Ambassador Bridge into the United States, they land immediately in Mexicantown. I don’t know about you, but I find that a bit amusing. Can’t help but wonder if it has ever confused anyone to be greeted by Mexican flags when entering the U.S. Unfortunately, these days, there are less people crossing that border.

10 tips for enjoying a visit to Mexicantown2021-09-06T14:34:18-04:00

What can YOU do to revitalize Michigan’s economy?

Our state, like most of the world, is still reeling from the effects of the pandemic both from a health perspective and an economic one. Many small businesses in particular have been devastated by closures, supply chain issues, and ongoing employment challenges. With so many global events affecting us, it can feel like there isn’t much that

What can YOU do to revitalize Michigan’s economy?2021-08-03T11:32:31-04:00

Don’t miss Marquette’s unique junkyard art park

There’s often a debate over whether or not one person can really make a difference. That question has been solved with a resounding yes when it comes to a roadside attraction near Marquette. With just a simple idea, and a fair amount of land, Tom Lakenen has been able to create lifelong memories for passing travelers, as

Don’t miss Marquette’s unique junkyard art park2022-09-08T20:28:07-04:00

12 ice cream shops worthy of a road trip

Summer wouldn’t be the same without indulging in some sweet, cold, creamy, decadent treats, but how far would you go to satisfy a craving for creamy, dreamy, greatness? Whether you prefer a cup or a cone, vanilla or chocolate, toppings or plain, these little shops are waiting to delight you, and they are worthy of a road

12 ice cream shops worthy of a road trip2021-07-08T12:46:52-04:00

10 lessons every entrepreneur needs to learn

It’s almost impossible for me to believe, but it’s been 20 years since I first began my entrepreneurial adventure. I had just finished getting my Master’s Degree at night, with the intention of eventually starting a company of my own, when I got a jumpstart ahead of schedule. The corporation I was working for decided to restructure.

10 lessons every entrepreneur needs to learn2021-06-11T08:35:41-04:00

Refreshing seltzers of summer

Spiked seltzer is now a rapidly growing industry, and Michigan companies are serving up some unique additions to the segment this year. This relatively new addition to the beverage scene really took off in 2019 when sales of hard seltzer surpassed $1 billion for the first time, which was an increase of nearly 200% compared to the

Refreshing seltzers of summer2021-06-11T08:00:02-04:00

Canned mixed spirits are about to get more accessible

Capitalizing on a growing trend in the beverage industry, Long Road Distillers released a line-up of three canned craft cocktails in August of last year. At the time, co-owner and co-founder of Long Road Distillers, Kyle VanStrien, remarked, “We’re excited to bring some of our favorites to market, and we look forward to expanding offerings and distribution

Canned mixed spirits are about to get more accessible2021-07-27T08:26:25-04:00

Michigan’s 8 notable wine trails

May is Michigan Wine Month and a great time to explore the budding greenery of the countryside. Why not pair your weekend retreat with some fine wine? Michigan’s flourishing grape industry is not only producing more award-winning wines than ever before, it has sprouted a booming addition to our tourism industry. While wineries and tasting rooms can

Michigan’s 8 notable wine trails2021-05-07T12:25:15-04:00

Michigan’s most family-friendly public gardens

After a long winter often filled with gray skies, brown grass, and bare trees, there is something truly spectacular about strolling through a Michigan garden in the spring. While these annual color tours may delight most adults, kids sometimes lose interest part of the way through. That’s why we’ve identified five botanical treasures that will delight your

Michigan’s most family-friendly public gardens2021-05-07T09:58:00-04:00

2021 Buy Michigan Now Festival cancelled

(Livonia, April 27, 2021) – Due to complications associated with the pandemic, the City of Northville has declined to host the 2021 Buy Michigan Now Festival. Therefore, Buy Michigan Now is sadly cancelling its event for the second consecutive year. This was to be the twelfth year of the event in Northville. It was originally scheduled for

2021 Buy Michigan Now Festival cancelled2021-08-21T01:22:45-04:00
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